Strategic-design
for humans
I design experiences that earn trust—through clarity, consistency, and detail.
Brands I worked with
Mobilearth Case Studies
End-to-end product design across web, mobile, and branch tools.
Queue
Designing Efficient Branch Visits
See how a Queue UX product reduced time-to-serve by 11 minutes, boosted satisfaction +40%, and attracted 3 new institutions.
Mobilearth
Scale Trust Across 30+ Banks
Learn how I designed a multi-platform banking product used by large scale financial institutions.
My Design Principles
Connect Designs to Clear Business Outcomes
Explore Multiple Solutions vs. the First Idea
Use Storytelling in Design
Work w/ Stakeholders and Involve the Team.
Projects & Design
Selected work across product UX, UI systems, and brand.
Lanark
Branding Identity & Web Design
Real Estate marketing assets and presale website for a client targeting affordable housing and new home buyer demographic in mind.
72hours.ca
Website Redesign - 2017
A redesigned eCommerce website that enhanced user experience, increased sales, and fueled the company's growth from 8 to 30 employees.
BlackBerry
Graphic Design - 2011
Developing brand-aligned designs for both online campaigns and offline print ads.
BC Ferries
UX Design
Streamlined pre-login flow for unregistered users, improving access to schedules, weather, and CTAs.
Aequilibrium
Website UI Design - 2013
A responsive promotional website for Nintendo’s Trading Card Game, enabling users to access wallpapers and marketing materials.
Heathwallace
Information Architect - 2012
Structuring intuitive experiences through user-centered wireframing and research.
Personal Projects
Playground for new AI tools, new patterns, new ideas.
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Web 3 NFT Case Study
Design research, thinking and UX process for a Web3 NFT Project.Simplifina
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Rethinking Strategies with Artificial Intelligence
Applying design thinking and strategic UX improvements for a seamless online experience.Cathay Pacific
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UX & Figma Prototype
Enhanced music discoverability in Spotify with AI-driven user behavior predictions and social features like friends and followers.Spotify
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Web Redesign
Redesign of online digital platform, enhancing user experience and branding for hobby enthusiasts and collectors.