Aequilibrium
During my time at the agency, we were tasked to create a promotional website for Nintendo’s Trading Card game.
Situation: The client approached us to solve a solution for users to download wallpapers and access other online marketing assets.
Task: As part of a design team, I was tasked with designing elements within the responsive web user-interface, given the visual assets from the main branding team.
Action: Working in an agile environment, I collaborated with a diverse international team and stakeholders. I presented various user-centered prototypes to gain insight and feedback on the mockups. Using UX visual design principles such as contrast, balance and hierarchy, helped decide the best creative interface solution for each task.
Result: We successfully delivered a responsive web interface that met the user’s needs, enhancing user experience with clean interfaces focusing on accessibility for our target demographic.
Agency Website Redesign - Contextual Inquiry
Situation: Additionally the agency was looking to redesign their website, I did some exploration and gathered inspiration from Vancouver’s Industrial Gastown during the discover phase.
Task: I aimed to shift the agency's design from a traditional futuristic tech aesthetic to a more distinct industrial style as that was where the agency was located.
Action: I explored the local streets, studying iconography and collecting items to create a mood board. I also drew inspiration from nearby furniture stores to add. For the design proposal, I developed three header options using the current website copy.
Result: The redesign successfully reflected the industrial vibe of the agency's location. Although more time was needed for user testing and surveys, the project set a solid foundation for future enhancements.
